future consumption

Last Thursday I visited a lecture on (UN)SUSTAINABLE PRACTICE? - the role of designers in creating longer lasting clothing. When discussing certain issues in the high-street fashion industry a colleague mentioned this clip about the future of PRIMARK. Have a look - what do you think about it? Will our consumer behaviour as well as the fashion industry change within 17 years?

WATCH THE VIDEO:

Brand Futures - Primark: Subscribe to style